Team of Engineers, Product Manager, Product Designer, Head of Design, Head of Curriculum and team
Vedantu SuperKids(VSK) is the newly added early learning category of the Vedantu. It includes offerings like SuperCoders, SuperReaders, and SuperMaths(Coming soon).
As a pilot project, Vedantu took the help of an external agency to build landing pages and booking flow. But after some time, the team decided to take this in-house and take it forward.
Since this is a whole new category, acquiring new users and giving them a flawless experience was the utmost priority. As a start, we decided to redesign the booking flow, make it more user-friendly, and increase conversion.
We have two programs for the VSK, SuperCoders and SuperReaders. We started designing a SuperCoder's website while SuperReader's was developing.
We had a website for both coders and readers, which did not give users enough context about these programs. How beneficial to the kid, because of which our conversion was low. So, we decided to break the whole journey into pieces and understand everything from the parent's point of view.
Here is the preview of the current landing page design for the Coders program.
Our main goal was to reframe the user journey by giving more context around the value that readers' and coders' programs add to a child's learning. And improve traffic to 'book a free demo' CTA conversion.
Before, most of the traffic was from social media and other channels since the landing page was not optimized for organic conversion.
Traffic to Book a Demo CTA click
<aside> 👨🏻💻 SuperCoders : 10% —> 25%
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<aside> 📚 SuperReaders : 15% —> 30%
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I started doing competitor analysis with some existing big names like Camp-k12, WhiteHat Jr, Reading Eggs, Reading Kingdom, etc. I wanted to understand what people promise over the product and how they convey information to the users. After analyzing, I came to a few points below.